2.1× organic traffic across four sites
Progressive Automations
Linear actuators and standing desks for the US and Canada: four sites, a redesign without traffic loss and 8.1× growth for the new desk line.
SEO Migration Without Losing Traffic
A redesign or site migration is the most common moment when sites lose traffic they took years to build. I plan the migration so Google carries your rankings over to the new site without losses.
What's included
- Full inventory of the current site: every URL, with its traffic and backlinks.
- 301 redirect map from old URLs to new ones.
- SEO requirements for the new site: structure, URLs, templates, meta tags, structured data, hreflang.
- Staging site review before launch.
- Launch-day checklist: redirects, robots.txt, canonicals, sitemap, analytics.
- Merging several sites or domains with 301 redirects.
- Post-launch monitoring: indexing, errors, rankings, traffic, and quick fixes.
Who it's for
- You're redesigning your site.
- You're moving to a different CMS or platform.
- You're changing your domain or rebranding.
- You're merging several sites into one.
- You're changing your URL structure or adding language versions.
How it works
- I join at the planning stage, before development starts.
- Inventory and SEO requirements for the new site.
- Redirect map and staging review.
- Launch support.
- Post-launch monitoring and fixes.
Timeline
Preparation takes 2–6 weeks (ideally starting before development). Post-launch monitoring lasts 1–3 months.
What you get
- Redirect map, specs and checklists.
- QA reports for the staging and live sites.
- A post-migration traffic and indexing report.
Case studies
For Progressive Automations, a full site redesign and migration was completed with no traffic loss, and several company sites were consolidated under two main ones.
What I need from you
- Access to the staging site, Google Search Console and GA4, a contact on the development team, and the planned launch date.
What affects the price
Pricing is discussed individually, based on the size and complexity of your project.
Number of URLs; how much the structure changes; number of sites, domains and languages; at what stage I join.
FAQ
When should I bring in an SEO?
Before development starts. Fixing problems after launch costs more and takes longer.
We've already migrated and traffic dropped. Can you help?
Yes, that's covered by Google Penalty & Traffic Drop Recovery: I'll find the lost pages and broken redirects and restore what's possible. The sooner we start, the more we can get back.
Can you guarantee zero traffic loss?
No. Temporary fluctuations after a migration are normal. The goal is to keep losses to a minimum and recover rankings quickly.
Related services
Penalty & Traffic Recovery
I find the cause of your organic traffic drop and get your site growing again: after Google updates, manual actions, redesigns or technical failures.
SEO for New Websites & Startups
I build SEO into your site before development starts, so it begins earning traffic after launch without costly rework.
International SEO
Growing your site across countries and languages: from structure and hreflang to keywords and links for each market.
Let's talk about your project
Tell me about your site and goals. I usually reply within one business day.
Or reach me directly