+50% organic revenue, year over year
Personalized gifts online store
Held top-3 rankings, grew organic revenue 50% year over year and became the most-mentioned brand in its niche in AI answers.
Google Penalty & Traffic Drop Recovery
A sharp traffic drop almost always has a specific cause: a manual action, an algorithm update, a technical error, a botched migration, link problems. First I find the cause in the data, not by guesswork. Then I build a recovery plan and see it through.
What's included
- Drop diagnostics: matching the drop dates against Google updates, site releases and backlink changes.
- Loss analysis: which pages, sections, queries and markets lost traffic.
- Technical audit: indexing, redirects, canonicals, robots.txt, speed, errors introduced by releases.
- Content quality audit: thin, outdated and duplicate pages, search intent match, experience and expertise signals (E-E-A-T).
- Index cleanup: removing or consolidating low-quality pages.
- Backlink analysis: spam, negative SEO attacks, disavow file updates.
- Manual action check in Search Console, and a reconsideration request if needed.
- Prioritized recovery plan and implementation review.
- Ranking and traffic monitoring.
Who it's for
- Traffic dropped after a Google core update or spam update.
- A manual action appeared in Search Console.
- Traffic dropped after a redesign, migration or CMS update.
- Traffic has been declining for months with no obvious reason.
- Your site suddenly picked up a lot of spammy backlinks.
How it works
- Data collection and diagnosis.
- Report on the cause and a recovery plan.
- Implementing the fixes.
- Monitoring and plan adjustments.
Timeline
Diagnostics take 1–2 weeks. After technical errors are fixed, traffic often starts coming back within a few weeks. After algorithm updates, recovery usually takes several months, often until the next major update.
What you get
- A report on the cause of the drop, backed by data.
- A prioritized recovery plan.
- Implemented fixes and a clean index.
- Monitoring and progress reports.
Case studies
Index cleanup and regular disavow file updates are an ongoing part of my work for a personalized gifts online store, where they help protect the site from traffic drops.
What I need from you
- Access to Google Search Console and GA4 (with at least a year of history), a list of site changes around the time of the drop (releases, redesign, migration), CMS access and a contact for your developer.
What affects the price
Pricing is discussed individually, based on the size and complexity of your project.
Site size; number of causes behind the drop; how deep the losses are; whether you need recovery support after diagnostics.
FAQ
Can traffic be fully restored?
It depends on the cause. Manual actions, technical errors and failed migrations can usually be fixed. After algorithm updates, nobody can guarantee a full recovery: sometimes search results change for a long time, and the strategy needs to change with them.
Is an algorithm update the same as a penalty?
Not technically. A manual action is a penalty applied by Google's team and shown in Search Console; an algorithm update re-ranks sites automatically. The diagnosis and the fix are different, so we start by working out which one hit you.
Should we start deleting pages or links right away?
No. Acting without a diagnosis can make things worse. We find the cause first.
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Let's talk about your project
Tell me about your site and goals. I usually reply within one business day.
Or reach me directly