Personalized Gifts Online Store: +50% Organic Revenue and #1 in AI Answers

Client request

The store was already a leader in its niche, selling personalized gifts across many categories. The goals were to:

• hold leading positions for the core commercial queries;
• get new product categories into Google's top 10;
• protect the brand's authority: counter competitors' negative articles about the store and publish its own content;
• grow the site's visibility in Google AI Overviews and in AI search answers.

What I did

• Held top-3 Google rankings for the core commercial queries.
• Brought products that are unusual for the niche into the top 10.
• Created new landing pages: more entry points from search and more qualified conversions.
• Optimized the site for AI search (AEO/GEO).
• Managed reputation in search results: the store's own content pushed out competitors' biased reviews of the store.
• Removed a large volume of low-quality pages from Google's index.
• Helped automate the production of blog articles.
• Ran ongoing link building to sustain the domain's authority.
• Kept the disavow file regularly updated to protect the site from spam and negative SEO.
• Optimized the Google Business Profile, growing referrals to the site even without a physical pickup location.

Results

All figures are for organic search traffic, year over year.

Revenue from organic search grew 50% and transactions grew 31%. Sessions rose 21%, active users 25%, average order value 13% and revenue per user 20%, while the bounce rate fell 32%.

In AI answers in the US, the store became the most-mentioned brand in its niche. In Google AI Overviews it has twice as many mentions as its closest competitor: 212 versus 107.