Progressive Automations: 2.1× Organic Traffic Across Four Ecommerce Sites

Client: Progressive Automations
Niche: Manufacturing and ecommerce: linear actuators and standing desks
Markets: US and Canada

2.1× organic traffic, all four sites (Q1 vs Q1)
8.1× standing desk sites (Q1 vs Q1)
+73% linear actuator sites (Q1 vs Q1)
9 → 190 keywords in Google's top 10
0% traffic loss after the redesign migration

Client request

Progressive Automations runs four ecommerce sites for the US and Canadian markets: two for linear actuators and two for standing desks.

Linear actuators

Hold the leading search positions and consolidate several company sites into two main ones with 301 redirects.

Standing desks

Bring a new business line to market: grow organic traffic and reach Google's top 10 for the core topic keywords.

What I did

Linear actuators

An SEO strategy focused on holding the leading positions.
Consolidation of several company sites into two main ones with 301 redirects.

Standing desks

A separate SEO strategy for launching the new business line.

Across all four sites

Technical SEO and site health improvements.
On-page optimization for two markets, the US and Canada.
Link building: outreach campaigns, partnerships and links from authoritative sites.
SEO migration during a full site redesign.

Results

Linear actuators

Organic traffic to the actuator sites grew 73%: from 62,642 to 108,489 in Q1, year over year.

Standing desks

Organic traffic to the standing desk sites grew 8.1×: from 3,778 to 30,789 in Q1, year over year.

Across all four sites

Combined organic traffic grew 2.1×, from 66,420 to 139,278 in Q1, year over year. The number of keywords in Google's top 10 went from 9 to 190, and the migration during the full redesign caused no traffic loss.