+50% organic revenue, year over year
Personalized gifts online store
Held top-3 rankings, grew organic revenue 50% year over year and became the most-mentioned brand in its niche in AI answers.
Facenews: +36% Organic Traffic and a Video Section That Paid Off
- Client
- Facenews, a news site
- Niche
- Media and news
- Markets
- Ukraine
- +36% organic sessions
- +45% new users from search
- +23% sessions on optimized articles
- +3,404% organic sessions to video pages
- +2,231% video page revenue
- +30% revenue per 1,000 sessions
Client request
Grow traffic to the news site, and advise the journalists and editors on how to publish content the right way for search, with written guidelines and recommendations.
What I did
- An SEO audit of the site with technical and content recommendations.
- Optimization of articles that were close to Google's top 10.
- An analytics audit, which showed that video pages earned the most per thousand impressions of any page type.
- A strategy to relaunch the video section: daily publishing and a video block on every news page.
- Guidelines and recommendations for journalists and editors on publishing for search.
Results
All organic traffic
Sessions grew 36% and new users grew 45%.
Optimized articles
Sessions grew 23% and new users grew 24%.
Video pages
Organic sessions grew 3,404% and new users 3,540%. Revenue from video pages grew 2,231%, and ad clicks on them grew 2,575%.
Revenue efficiency
Revenue per 1,000 sessions grew 30%.
Proof
Traffic charts show organic search only. Click a screenshot to open it full size.
Services in this project
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