+2,231% revenue from video pages
Facenews
A news site: SEO audit, newsroom guidelines and a relaunched video section that grew video page revenue by 2,231%.
News SEO for Publishers & Media
For publishers, SEO isn't just about rankings. It's about how fast new articles get indexed, Google News, Discover and revenue per thousand visits. I help set up the technical foundation and train your newsroom to write in a way that gets found.
What's included
- Technical audit: speed, indexing of fresh content, news sitemap, NewsArticle structured data.
- Google News and Discover requirements.
- Analytics audit: which page types bring the most traffic and revenue.
- Optimizing articles that are close to the top 10.
- Section and format strategy (for example, video and evergreen content).
- Guidelines and training for journalists and editors: headlines, structure, internal linking, images.
Who it's for
- News sites and online media that earn from advertising.
- Your traffic depends on social media, and search is underused.
- A new newsroom or new writers without SEO experience.
- Launching a new section or format.
How it works
- Site and analytics audit.
- Recommendations and format strategy.
- Newsroom training and written guidelines.
- Ongoing support and results review.
Timeline
The audit takes 2–4 weeks; training takes 1–2 sessions; ongoing support runs for at least 3 months.
What you get
- Growth in organic traffic and ad revenue
- An SEO guide for your newsroom
Case studies
At Facenews, organic traffic grew 36%, and the revived video section, relaunched as part of the strategy, increased video page revenue by 2,231%.
What I need from you
- Access to Search Console, GA4 and ad revenue data (percentages are enough), and a contact for the editor-in-chief.
What affects the price
Pricing is discussed individually, based on the size and complexity of your project.
Site size; number of sections and languages; format: audit, training or ongoing support.
FAQ
Is the training online?
Online or in person at your newsroom, whichever works better for the team.
How much of the newsroom's time will it take?
Training takes 1–2 sessions. After that, it's short rules and a checklist built into everyday work.
Which publications do you work with?
Publications in English, Ukrainian and Russian.
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Let's talk about your project
Tell me about your site and goals. I usually reply within one business day.
Or reach me directly