Pos Sector: 2× Organic Traffic for a POS Equipment Store

Client
Pos Sector
Niche
Ecommerce: POS terminals and retail equipment
Markets
Ukraine
  • ~6,400 → ~12,000 organic users a month
  • ~20 → ~45 keywords in Google's top 10
  • ~50 → ~135 keywords in Google's top 100

Client request

Grow organic traffic to the store and the sales it brings, and build awareness of the brand.

What I did

  • A full SEO audit of the site.
  • Keyword research and a semantic core for the catalog.
  • A list of technical issues, with control over how they were fixed.
  • Metadata and texts for key pages.
  • The start of a link building campaign.
  • Ongoing improvements and briefs for new pages as the work went on.

Results

Organic traffic roughly doubled, from about 6,400 to about 12,000 users a month, with a peak of about 15,000.

Keywords in Google's top 10 grew from about 20 to about 45, and in the top 100 from about 50 to about 135.

Proof

Traffic charts show organic search only. Click a screenshot to open it full size.

Services in this project

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