Digital Future: SEO for Three IT Service Websites, Including a Launch From Scratch
Client
Digital Future
Niche
IT services: customer support outsourcing, software development, professional writing
Markets
English-speaking countries
3.7×organic sessions, support outsourcing site
~55 → ~185keywords in the top 100, support outsourcing site
+35%organic sessions, software development site
0 → ~100keywords in the top 100, new writing service site
Client request
The company runs several service websites for English-speaking markets. The goals were to:
grow organic traffic to the customer support outsourcing and software development sites;
build and launch a new website for a professional resume and document writing service.
What I did
SEO strategies tailored to each website and business line, white hat only.
SEO audits, keyword research and metadata optimization.
Site structure and content optimization.
SEO guidelines for new sites, so developers could implement everything correctly.
Planning, structuring and launching the writing service website.
A process for ongoing SEO optimization of blog content: most articles ranked in search results within a month.
Outreach campaigns and links from authoritative platforms; I hired, trained and managed two link builders.
Ongoing technical optimization and site performance improvements.
Results
Customer support outsourcing site
Organic sessions grew 3.7 times, from about 50 to about 185 a month. The number of keywords in Google's top 100 grew from about 55 to about 185.
Software development site
Organic sessions grew about 35%, from about 19,000 to about 26,000 a month.
Writing service site
The site was launched from scratch and quickly gained about 100 keywords in Google's top 100.
Proof
Traffic charts show organic search only. Click a screenshot to open it full size.
Support outsourcing site, Google Analytics: organic sessions by month. The arrow marks the start of work.Support outsourcing site, Ahrefs: keywords in the top 100. The arrow marks the start of work.Software development site, Google Analytics: organic sessions by month. The arrow marks the start of work.New writing service site, Ahrefs: keywords in the top 100 after launch.