Digital Future: SEO for Three IT Service Websites, Including a Launch From Scratch

Client
Digital Future
Niche
IT services: customer support outsourcing, software development, professional writing
Markets
English-speaking countries
  • 3.7× organic sessions, support outsourcing site
  • ~55 → ~185 keywords in the top 100, support outsourcing site
  • +35% organic sessions, software development site
  • 0 → ~100 keywords in the top 100, new writing service site

Client request

The company runs several service websites for English-speaking markets. The goals were to:

  • grow organic traffic to the customer support outsourcing and software development sites;
  • build and launch a new website for a professional resume and document writing service.

What I did

  • SEO strategies tailored to each website and business line, white hat only.
  • SEO audits, keyword research and metadata optimization.
  • Site structure and content optimization.
  • SEO guidelines for new sites, so developers could implement everything correctly.
  • Planning, structuring and launching the writing service website.
  • A process for ongoing SEO optimization of blog content: most articles ranked in search results within a month.
  • Outreach campaigns and links from authoritative platforms; I hired, trained and managed two link builders.
  • Ongoing technical optimization and site performance improvements.

Results

Customer support outsourcing site

Organic sessions grew 3.7 times, from about 50 to about 185 a month. The number of keywords in Google's top 100 grew from about 55 to about 185.

Software development site

Organic sessions grew about 35%, from about 19,000 to about 26,000 a month.

Writing service site

The site was launched from scratch and quickly gained about 100 keywords in Google's top 100.

Proof

Traffic charts show organic search only. Click a screenshot to open it full size.

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